saeed yousefi; fateme abdavi; Yaquob Badriazarin; maryam moghadam
Abstract
In the first study, this research designed sports posts with the content of affective and instrumental benefits of sport, and in the second study, it measured their effect on sports intention, emotional satisfaction, and recall among students. The purpose of the first study was to design and evaluate ...
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In the first study, this research designed sports posts with the content of affective and instrumental benefits of sport, and in the second study, it measured their effect on sports intention, emotional satisfaction, and recall among students. The purpose of the first study was to design and evaluate Instagram sports posts with captions of affective and instrumental benefits of exercise along with pictures in eight separate conditions, and the results obtained from the first study indicated that the designed posts are suitable for each condition. The second study was also a 2 x 4 experimental design, in which the participants in eight separate conditions online viewed the Instagram sports posts designed in the first study. The results also indicated that there was a significant increase in the intention to follow the sport compared to the baseline in the emotional educational conditions (t(71)=-5.45, P < 0.001) and the physical educational conditions (t(55)=-3.26, P < 0.002). has it. Also, affective and instrumental informative sports posts had more emotional satisfaction and recall scores than other posts. Therefore, viewing informative Instagram sports posts with affective and instrumental captions has been more effective in encouraging sports activities compared to neutral, seductive and textual sports posts. This study provides evidence for the use of caption-related affective and instrumental visual content in Instagram sports posts to motivate people to exercise.
merebrahim hoseini; Fatemeh Abdavi; seyed amin dehghan banadaki
Abstract
The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present ...
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The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present study included faculty members in the field of sports management, Deputy Minister of Foreign Affairs, Strategic Management and Decision Making, and senior managers of sports federations, editors and journalists who had extensive international and managerial experience in sports diplomacy, 25 of whom They were selected by snowball sampling. The research tool was a semi-structured interview that continued until the stage of theoretical saturation. Acceptability, transferability and verification methods were used for validity and reliability of the research. The method of data collection is library resources, field observation, audio media and semi-structured interviews with 25 elites aware of the subject matter. The validity of this study was reviewed and confirmed by experts and the reliability of the study was 89%. Data analysis was performed in three stages of open, axial and selective coding. Based on the identified open codes, pivotal codes were formed and a theoretical model was developed with the help of selective coding, then the paradigm model was approved by experts and the codes, concepts and categories identified in future planning in promoting sports diplomacy. ; Therefore, the media played an important role in promoting the country's sports diplomacy and improved the international arena
Fatemeh Abdavi; Sajjad Pashaie; Mitra Gafari
Abstract
Nowadays, one of the tools for communicating with sports clients and engaging with audiences in public relations is sports marketing. The present study seeks to investigate the mediating role of sport customer appreciation in influencing communication marketing components on loyalty. The statistical ...
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Nowadays, one of the tools for communicating with sports clients and engaging with audiences in public relations is sports marketing. The present study seeks to investigate the mediating role of sport customer appreciation in influencing communication marketing components on loyalty. The statistical population of this study includes all the clients of Tabriz city gym clubs. In this study, random cluster sampling was done to reach the customers of bodybuilding clubs due to the size and distribution of the statistical population. The statistical sample of the study was based on the Morgan table of 385 (athletes) from club clients. Questionnaire was used for data collection. Relationship between variables using AMOS20 structural equation modeling, and using common and standardized regression weights were analyzed. Also for testing the research hypotheses error level of 0.01 was considered. The results of the empirical test of the research model confirm the essential role of relational marketing components (direct communication, tangible reward, interpersonal communication, and preferential behavior) in the appreciation and loyalty of fitness club customers at the significant level of 0.01. The mediating role of gratitude in influencing relational marketing variables is also important. Therefore, public relations will increase the incentive to attract customers and allow club managers to fill the vacuum of non-customer relationship through marketing as an alternative. It is suggested that bodybuilding clubs increase the quality of their communication with their clients by lending confidence to their clients, to make them loyal to themselves
fatemeh abdavi; maryam faridfathi
Volume 3, Issue 3 , June 2016, , Pages 66-76
Abstract
The aim of study is investigate the relationship between application of Information, Communication Technology with organizational effectiveness in Youth and Sport Organization of Azerbaijan Province, Iran. This research is applied and descriptive – survey. Data collection has been done to form ...
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The aim of study is investigate the relationship between application of Information, Communication Technology with organizational effectiveness in Youth and Sport Organization of Azerbaijan Province, Iran. This research is applied and descriptive – survey. Data collection has been done to form fielding and through the questionnaire. The statistical population was all of the Employees at the Youth and Sport Organization of Azerbaijan Province; that was estimated 46 persons. sample was select 46 people. Descriptive statistics was used for the classification the raw score.s Kolmogorov – Smirnov Test was used for study normality of data distribution, and was used Pearson Correlation and Regression Test for testing the hypotheses. Results show that, there are significant relationship between information technology and communications and organizational effectiveness. There are significant relationships between the use of information and communication technologies with organizational commitment, negative resistance, and improve the quality In the organization, but there is no relationship between the use of information and communication technologies with work incentives. Hence, the officials should predict appropriate management strategies to for achieve the optimal level of the Index.
fatemeh Abdavi; somayeh gholamian
Volume 3, Issue 1 , December 2015, , Pages 30-40
Abstract
The aim of study is investigate the factors affecting on the quality of Sports Federations websites from the standpoint of Graduate Students (Case study: Physical education students at the University of Tabriz). This research is applied in terms of purpose and is descriptive – survey. Data collection ...
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The aim of study is investigate the factors affecting on the quality of Sports Federations websites from the standpoint of Graduate Students (Case study: Physical education students at the University of Tabriz). This research is applied in terms of purpose and is descriptive – survey. Data collection has been done to form fielding and through the questionnaire. The statistical population was all of the Physical education students at the University of Tabriz; that was estimated 120 persons. Sample was select using Cochrane formula. The sample size was found 92 people. The questionnaire was designed and separated into two parts, part 1 and part 2. In part 1, the questionnaire data and information that related to the respondents were elaborated, such as gender, age. Part 2 is related to the main variables of service quality websites (Includes four components: data quality, design, organization, and user flexibility). The reliability was obtained using the Cronbach's alpha coefficient for the questionnaire equal to 0/86. That is accepted and suggests high reliability of the questionnaire. Results shows that had significant effect the quality of information on quality of services websites, had significant effect Web Designing on quality of services websites, had significant effect organization on quality of services websites, had significant effect user flexibility on quality of services websites. May be results of this research be useful for the athletes, students, and community sports enthusiasts.